A Letter from our Founder
After seven incredible years, I would like to announce that I will be closing Serwaa Beauty...
I built this company from the ground up, with a vision and a deep desire to serve women who looked like me. As a former makeup artist, I saw firsthand the hesitation many Black women felt about wearing certain colors because the beauty industry simply did not market to us. We were often overlooked. I wanted to change that.
From day one, I made it a priority to center black women in all of my campaigns and to show, boldly and unapologetically, that we can wear any shade regardless of our skin tone. Serwaa Beauty was never just about lipstick or gloss. It was about confidence, visibility, and rewriting the narrative.
With the support of this community, I was able to build a brand I am deeply proud of. Your encouragement, purchases, messages, and loyalty carried me through every season - high and low.
At this time, I have made the decision to close Serwaa Beauty’s operations in the United States as I transition to a new chapter in Ghana. This is not the end of my journey - only a shift in direction. I am excited about what lies ahead and grateful for everything this season has taught me.
Thank you for believing in me. Thank you for building this brand with me. And thank you for being part of these unforgettable seven years.
With love and deep appreciation,
- Nana Serwaa (Founder)
GLOSSES | LIPSTICKS | LINERS
Last chance to buy your favorite lippies! On clearance for up to 60% OFF!
-
Luxury Cream Lip Gloss
Regular price $7.00 USDRegular priceUnit price / per$18.00 USDSale price $7.00 USDSale -
An African City Matte Liquid Lipstick
Regular price $7.00 USDRegular priceUnit price / per$18.00 USDSale price $7.00 USDSale -
SaleLuxury Lip Liner
Regular price $7.00 USDRegular priceUnit price / per$14.00 USDSale price $7.00 USDSale
Let customers speak for us
from 627 reviewsDO NOT HESISTATE TO BUY THESE MATTE LIPTICKS!!! I've tried many out there and I'm forever hooked on these matte lipsticks. Shipping was fast and customer service is on point.
Love the vibrant color!! This is a true matte lipstick it lasted all day even after eating a time or two lol! Will be ordering more colors! Also the shipping was quick.
I wore my lipstick for my pre-bday getaway and I got so many compliments. It was so beautiful and lasted all day! I told my friends about it!!
The matte lipstick is awesome. Does not rub off while eating! Love it!!
All the lipstick I ordered is beautiful and it wears it wears simply marvelous !!!!!
Absolutely love these matte lipsticks
My first time ordering lipsticks, love them all and will definitely be ordering some more.
True to color and beautiful on all skin types.
This lipstick is my favorite. I had it on all day and the colors are amazing. I bought thr cedar brown and black. I'm ordering the rest.
I'm a person that ONLY wears red lipstick and this is one of my favorites. It stays all day, even under my mask.
This product is amazing! I received so many compliments on the lipstick 🥰 It lasts so long! I felt radiant all night ❤️
Bought this kit after seeing the colors on a friend. Love the different shades, wish they can last longer between drinking and eating.
I love all three that I ordered, 2 matte and 1 gloss.
I love how they make my lips feel not dry at all. I definitely will be ordering other colors.
Amazing product I really love it only lipstick I wear now.


