BEST SELLERS
Cruelty-Free | Vegan | Paraben-Free Formulas
Discover these standout favorites.
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Luxury Cream Lip Gloss
Regular price $18.00 USDRegular priceUnit price / per$0.00 USDSale price $18.00 USD -
An African City Matte Liquid Lipstick
Regular price $18.00 USDRegular priceUnit price / per$0.00 USDSale price $18.00 USD -
Luxury Lip Liner
Regular price $14.00 USDRegular priceUnit price / per$0.00 USDSale price $14.00 USD
LUXURIOUS BEAUTY
Embrace your luxurious side with our five cream glosses. One swipe instantly delivers pigment, shine and plumper looking lips. For every shade of beauty.
SEE THE GLAMOUR UNFOLD!
#SERWAABEAUTIES
A Message from the Founder
I created Serwaa Beauty to challenge the belief that women of color can only wear certain shades. Our brand celebrates the freedom to embrace color, and empowers women to express their unique beauty, regardless of their skin tone.
- Nana Serwaa (Founder)
Let customers speak for us
from 592 reviewsDO NOT HESISTATE TO BUY THESE MATTE LIPTICKS!!! I've tried many out there and I'm forever hooked on these matte lipsticks. Shipping was fast and customer service is on point.
Love the vibrant color!! This is a true matte lipstick it lasted all day even after eating a time or two lol! Will be ordering more colors! Also the shipping was quick.
I wore my lipstick for my pre-bday getaway and I got so many compliments. It was so beautiful and lasted all day! I told my friends about it!!
The matte lipstick is awesome. Does not rub off while eating! Love it!!
All the lipstick I ordered is beautiful and it wears it wears simply marvelous !!!!!
Absolutely love these matte lipsticks
My first time ordering lipsticks, love them all and will definitely be ordering some more.
True to color and beautiful on all skin types.
This lipstick is my favorite. I had it on all day and the colors are amazing. I bought thr cedar brown and black. I'm ordering the rest.
I'm a person that ONLY wears red lipstick and this is one of my favorites. It stays all day, even under my mask.
This product is amazing! I received so many compliments on the lipstick 🥰 It lasts so long! I felt radiant all night ❤️
Bought this kit after seeing the colors on a friend. Love the different shades, wish they can last longer between drinking and eating.
I love all three that I ordered, 2 matte and 1 gloss.
I love how they make my lips feel not dry at all. I definitely will be ordering other colors.
Amazing product I really love it only lipstick I wear now.