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ABOUT US

SERWAA BEAUTY

OUR FOUNDER

Nana Serwaa is a pharmacist and beauty entrepreneur who started doing makeup professionally in 2013. After struggling with a health issue that left her unable to work as a pharmacist or a makeup artist, she decided to pursue her dream of creating her own makeup brand that would give women everywhere the confidence they needed to express themselves. In the Akan language, Serwaa means "noble woman." Like its founder, the brand and its name is an embodiment of boldness, nobility, and beauty.

Founder image

OUR STORY

Serwaa Beauty caters to people of all backgrounds and skin tones. Our founder, Nana Serwaa, believes you deserve to fearlessly wear any makeup of your choice while embracing your unique beauty. Our mission is to celebrate and represent people who have been historically underrepresented and excluded from the cosmetic industry. Embrace and express your beauty with our luxurious line of products.

BEAUTY YOUR WAY

Serwaa Beauty, formerly "Beautymarked & Co."

Shop our vegan, cruelty-free products here.

BOLD BEAUTY

Express your beauty fearlessly.

YOUR BEAUTY IS YOUR POWER

True beauty is confidence that radiates through self expression.

LUXURIOUS BEAUTY

Because you deserve it.

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